Defining Your Target buyer

Last week, we talked about meeting a consumer's unmet need with your goods or service. You may have been left wondering - who is this "consumer" person, and how do I reach him or her? generally speaking, a consumer is someone who uses goods or services. What your firm is most concerned in is seeing its target consumer - that group of people who is both concerned in your goods or assistance and willing to purchase it.

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Defining a target audience can be easier for an existing firm because it has the potential to analyze sales data and eye existing customers about their purchase habits, goods preferences, and demographic information. But what about those new businesses that have only a handful of customers or have yet to make a sale? While you may not have much customer data to go through, you can still define your target market. I will assume that you've already determined that your goods or assistance will meet someone's need.  Now you need to additional define the characteristics of the people who would be best served by your firm and use them to originate a target consumer profile.

Consumer

For example, if you ran a daycare center that was open from 6pm to 6am, then parents working late shifts might be a good place to start your consumer profile.  You'd want to understand the demographic data of this group - age, gender, revenue level, ethnic background, instruction level, hobbies and interests, household size, marital status and more.  Some of this data can be found in local Census data or through a Google search, while other pieces may be gleaned from a poll of businesses colse to the center.  Once you know these basic pieces of information, you can take your target consumer profile a bit further.  In our daycare example, you may find a target who is a 25-45 year old singular mom manufacture ,000/year or less and working in a hospital or factory setting.  If your study shows that there are adequate women who fit this profile within commuting length of the daycare, then you may rule to store your firm exclusively to local factories and hospitals as an incentive they could offer to potential employees who are open to working a later shift but don't because they lack childcare.  Remember, this doesn't mean your firm will turn away customers who don't fit your consumer profile.  It only means you are being more targeted in your marketing approach.

If you are still not convinced that targeting is important, think these three benefits:

1. Defining your target consumer is prominent because it helps to focus your business. Rather than trying to please everyone, you can target your marketing efforts to the one group that is most concerned in your business.

2. Concentrating on a target consumer can save your club money. Your R&D and Marketing budgets can go additional because you will only be in places where your target will be seeing rather than in any place you can find ad space.  Remember, it is better to reach 500 people when 95% of them are very likely to buy your goods or assistance than 5000 when only 1% of them are to your business.  Back to our daycare example.  It would be better to advertise with a local temp group that specializes in placing employees with manufacturing jobs than to run an ad in the sports section of a newspaper (unless, of course, your study showed these women were sports fanatics who read newspapers regularly).:-)

3. It is easier to build genuine relationships with one or two target groups. Most people want to feel valued, even in business.  By partnering with your customers and manufacture products or services that fill their unmet needs, you will originate a group of people who recognize with your brand.  They will feel like your firm honestly cares about them.  When people feel valued, they will likely tell someone else.  When friends ask them for a late night daycare recommendation, for example, your firm will be top of mind.  Getting loyal customers who spread the word about the greatness of your firm can be the best marketing dollars you spend.

Defining Your Target buyer

Consumer

Influencing buyer Behavior by Defining Influencer

The term influencer has now become a phenomenon in the social media world. What was once determined a uncomplicated world that meant a person who has an affect other people's reasoning or actions is now a key to success. In the past few firm articles I've read I have come across this word, but its definition is unclear. Does an influencer have to be person who affects my thoughts, or my actions? And if so, do such actions have to be grand, or can it be as uncomplicated as choosing a salad over a sandwich? What exactly does it mean to be an influencer?

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I recently read an article that addressed these exact questions.  any way rather than focusing on defining an "influencer" it attempted to first address the word "influence" to great tackle the issue. Realistically, how can we identify an influencer if we don't know what it means to influence? This is the hidden to influencing consumer behavior.

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Sometimes our decisions and actions are affected by things and not people, so does that make that thing an influence? It's like a domino effect, one question leads to someone else question that leads to someone else question which... Well you get the picture. The article defined affect as "the motivation to consider any new data with new insight, the chief end that a separate conclusion might eb found." Well by the sound of it, anything can do that.. Like a sign, or a dollar, a picture, or even alcohol.

If an influencer is just a noun that influences then it doesn't primary have to be a person, it can be Anything. So now the question is, who or what indubitably influences people? I'd like to think I'm more influenced by citizen than things, but quite frankly I... Or great yet human beings are just not that simple. We are complicated. I think we are more skeptical about citizen versus things, because things don't have the potential to "hurt" us or "betray" us, but then human association is said to be one of the most powerful connections. Like I said, we are just not that simple...thus development it that much more difficult to try to socially "influence."'

Influencing buyer Behavior by Defining Influencer

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