Monday, December 5, 2011

E-Commerce consumer goods chronicle

Having a products rating and enumerate feature on your e-commerce site can beyond doubt heighten your business. It is a splendid sales tool to help buyers make their purchasing decision. Over the past few years as online shopping has increasingly grown in popularity, more and more online market are starting to use this type of rating and enumerate system. Big name online retailers such as Amazon have made it an integral part of the online shopping experience. Consumers are able to get an idea of what to expect if they buy the product and can read about the experiences that others have had with it. This allows consumers to trust both your products and your store.

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The majority of online shoppers browse the web to investigate products before they buy. In fact, studies have shown that 77% base their decision to make a purchase on products rating and the reviews of other customers. 63% of consumers are more likely to purchase a product if there are reviews and 59% value the opinions of real people over that of experts. Online shoppers have grown accustomed to reading and writing reviews as well as basing a product's quality on user ratings.

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There are plentifulness of advantages for having a products rating and enumerate feature included in your online store. Here are just a few of them:

You get free word of mouth advertisingProduct reviews are user generated content that is updated often so crusade engines will keep crawling your product pagesUser reviews will consist of keywords that you might not have optimized for such as competitor brands, which will also help your crusade machine rankingsThere is a good opening that consumers who write a enumerate on your site will also leave a enumerate on other sites linking back to your product page, thus addition the estimate of backlinks to your siteConsumers are more willing to buy from your storeThese reviews will help you outline out which products are worth retention and which ones you should get rid of

So what happens when you receive a bad product review? It turns out that bad reviews are not as damaging as one might think. Bad reviews are beyond doubt needed in order to allege an online store's credibility. An e-commerce site with nothing but good products rating and reviews will seem less genuine in the eyes of a consumer. A product that has an equal estimate of good and bad reviews or a majority of good and a few bad reviews is very common. If you sell a perfect line of similar products, your total product sales should still growth even though a single product with bad reviews will receive less sales. Bad ratings and reviews will also help cut the estimate of returns or complaints, because the people buying the product should have a good idea of what to expect when they receive it.

The more people who take the time to write a product enumerate on your site the better. It not only shows that your products are popular, but also that a lot of people are buying from your online store. A good way to get more people to enumerate your products is to ask them after some time has passed from the date of purchase. You can try to give them an incentive such as write a enumerate for a opening to win a free gift, a allowance or a gift certificate. It's prominent to make the products rating and enumerate process as uncomplicated as possible, use a star rating system and add categories for more organized reviews.

E-Commerce consumer goods chronicle

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