A new vending motor industry-wide study revealed that the commerce is losing many possible customers due to a lack of consumer education. The study surveyed 2,223 citizen over the Internet. The objective of the new commerce study was to resolve consumer motives for purchase decisions. The study also examined possible areas to develop use and the general public's awareness of new technology and products.
The key findings of the vending motor commerce study are listed below.
Consumer
- Reasons for purchases. Consumers cited convenience and ease as the top reasons for manufacture purchases.
- Consumers were hesitant to make purchases mainly because of poor option and a misconception that vending machines do no offer wholesome options.
- Brand recognition is vital to sales. Consumers expressed a high brand loyalty. Most consumers browse prior to purchase and pick a well-known item.
- possible consumers think vend prices are high in comparison to other sell outlets. Vending motor consumers are unaware that sales tax and bottle deposits must be included in the price of products.
- Most customers are unaware of new technology like cashless cost options appealed to a good portion of those surveyed. Also, consumers did not know about new technology that ensures goods delivery.
Most possible consumers were hesitant to make purchases because of a belief that vending machines do not offer wholesome or fresh products and a perception of high vending prices. Customers expressed a desire to read nutrition labels prior to purchase. Also, possible consumers felt they could not trust the freshness of vending motor items.
If vending operators can make nutritional data accessible, and alert consumers to the freshness of items in vending machines, they can develop their consumer base. The vast majority of consumers browse selections before manufacture a choice. Therefore, point of sale promotions, like digital displays are a great way of capturing impulse sales.
Vending motor operators can use this data to improve the industry. There is no doubt that good advertising and consumer study are needed to improve consumer confidence.
Vending machine consumer Perceptions Consumer
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